The SEO Reddit Strategy for Boosting Backlinks and Rankings

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January 2, 2020

If you’ve gotten to a point where you understand what SEO is and why it matters, congratulations! If not, don’t worry. Whether you get the ins and outs of search engine optimization or not, there are some simple ways to tackle it. You will be able to keep your website rankings moving in the right direction. And one of the best methods is to utilize SEO Reddit strategies to gain backlinks and boost your site’s visibility.

Does that make you want to shut the whole thing down? Don’t do it. Reach out to the team at ALYKY for friendly support and expert guidance. We’ll have your site working for you in no time.

In the meantime, here are some tips and tricks to get you started with SEO Reddit strategies for your business.

What Is Reddit Again?

If you are not yet a Reddit user, it is time to become one. Reddit is one of the most popular sites in the world. It is sixth in the United States and has more users than Twitter.

Billed as the “front page of the internet,” Reddit is a gigantic collection of news articles, links, photos, and other content, broken down into thousands of subcategories. Users can post, share, and comment on the site. A little more than half of Reddit’s community is in the United States, and most are in the 18-34 age range.

There is a seemingly endless number of groups and categories, called subreddits. You can find something for everyone, which means you are likely to find a target audience for your business somewhere in there. For example, if you're into SEO Reddit has a ton of options.

And Tell Me About This Backlink Thing?

The SEO Reddit Strategy for Boosting Backlinks and Rankings

At their core, backlinks are straightforward. When one website’s content has a link to another site, that is a backlink. One of your digital marketing goals should be to have other reputable sites backlink to yours. Garnering backlinks from various websites has many benefits for you. You can:

  • Boost your website's rankings.
  • Generate referral traffic.
  • Make your site more discoverable by search engines.

When high-quality sites backlink to your website, Google views that as a vote for your popularity and trustworthiness. Building up backlinks in the right way is excellent for the health of your digital marketing strategy. And if you hop on the Reddit bandwagon correctly, you may see an excellent SEO increase for your website.

How to Use Reddit for SEO, Rankings, and Backlinks

So, with everything swirling around on Reddit, how do you use it to your advantage? With so many people and such large volumes of content, how can you make any inroads? The key is to move carefully and with intention. Follow these pro tips to see the best results.

1. Be Part of the SEO Reddit Community

To make Reddit work for you, you have to take the time to join in authentically. Do not jump on there and start promoting yourself. It will not end well. Anyone on Reddit can upvote or downvote content. And yes, that is precisely what it sounds like it is.

Spend time finding subreddits that fit your niche, your interests, and your expertise. Make sure you interact genuinely and thoughtfully as you build this online relationship. Offer advice when appropriate, ask questions, and share relevant content. It doesn’t happen instantaneously, but Reddit users will take notice.

2. Be Cautious with Your Content

It can be tempting to start posting and sharing everything you produce. Unfortunately, this doesn’t go over very well in the Reddit world. It looks like you are spamming everyone on the subreddit.

Spammy and salesy posts look like you are only there to gain backlinks. With that type of interaction, you are very likely to get downvotes, and that will never help you. Reddit can be powerful, but you have to be careful in how you harness that power.

There is a general Reddit 9:1 courtesy “rule.” That is, out of every ten things you post, only one should be your own content. And when you do post your stuff, make sure it is helpful and meets a need that you have seen in the group. Of course, you want your interactions to lead to traffic on your site. And you're eager for all the good things that come with an upswing in visitors. But that doesn’t mean you should make it obvious. Blend in. Be stealthy. And awesome.

3. Mine Reddit Groups for Content Inspiration

Once you find the subgroups that fit your niche (we obviously like the SEO Reddit groups), search for comments that indicate someone has a question or difficulty. Finding these nuggets can help you learn what problems your potential clients are having. Then you can build content on your site to address these issues. Some phrases and Reddit lingo to watch for:

  • “I can’t figure out…”
  • “Anyone know how to…”
  • “Tips”
  • “ELI5” - Reddit terminology for Explain Like I’m 5
  • “TIL - Reddit speak for Today I Learned

Any of these phrases can help you zero in on topics that your target audience needs help with navigating. Instant content ideas for you!

4. Offer Video Content

This one is critical in gaining significant SEO from Reddit or any other source. Video is becoming an integral part of online marketing, and you can’t ignore it. It is worth the investment to create video content for your website and for sharing on social media.

Once you have a high-quality explainer video, it is a great piece to share on Reddit and other social media platforms. More than 90% of people who watch a video on their mobile device will share it. We all know that sharing is caring. And this particular type of sharing is gold for you as the business owner.

SEO Reddit Habits for the Win

When it comes to following and understanding everything in the SEO world, there is always more to learn. If that is something you enjoy, fantastic! Take these tips and run with them.

But if you are like most business owners, you’d rather not hear about SEO or keywords or backlinks ever again, thank you very much. If that describes you, then you’re in luck. ALYKY is the concierge digital strategy firm that you need on your team.

Our friendly staff of experts can handle everything from writing and editing to SEO and analytics. Reach out today to get started. We have you covered.

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