Many SEO audit tools are available, but not all are created equal. In this article, we will discuss the top 5 SEO audit tools to help you optimize your website traffic.
What is an SEO audit?
An SEO audit is a comprehensive analysis of your website's SEO health. It is used to identify on-page and off-page SEO issues that may be holding back your website's traffic and search engine rankings.
Why are SEO Audits Important?
SEO audits are important because they help you identify and fix SEO issues that could cost you valuable traffic and search engine rankings. You can improve your website's traffic and search engine rankings by fixing these issues.
The top 4 SEO audit tools
We've tried our fair share of tools and have favorites (we'll spill the beans later), so here are our top 4 SEO audit tools.
1. Google Search Console
The Google Search Console is a free tool that allows marketers, web developers, and website administrators to monitor their presence in Google search results easily. The console offers tools and reports that help users diagnose some of the most common technical SEO issues, including ensuring that new pages are being indexed when expected and receiving alerts when Google detects indexing or spam issues on your website.
You can also use the console to verify that Google's web crawlers can access all pages on your site. Outside of technical SEO features, the console allows marketers to peruse their website's entire backlink profile and track all their keyword ranking positions on the SERPs.
Pricing & Access: The Google Search Console is a free service!
2. GT Matrix
GTmetrix is a performance analysis and reporting tool designed to help you improve your website's speed and user experience. GTmetrix captures data from your website, analyzes it, and provides you with a performance score and rating relative to other users on the platform.
With GTmetrix, you can objectively measure your page speed and see how you compare to other websites. Plus, you can visualize how page load times connect to the total page size and the total number of requests so you can find the best way to improve the user experience for your visitors.
3. Screaming Frog
Screaming Frog is a top provider of technical SEO auditing with significant clients like Google, Apple, Amazon, and Disney. The company’s SEO Spider tool is a website crawler that rapidly analyzes websites of any size and provides users with valuable technical SEO recommendations.
4. Ahrefs Audit Tool
We saved the best for last- and our personal favorite. Ahrefs audit tool gives a robust report, pages long, of every single thing that is wrong with your website. It then provides how-to guides and more in-depth looks at errors and problems. We have been using the Afrefs audit tool for years, and when we keep the Ahrefs SEO Health score above 90%, traffic increases, and the website thrives.
SEO audits are vital because they help you identify and fix SEO issues that could cost you valuable traffic and search engine rankings. By using SEO audit tools, you can improve your website's traffic and search engine rankings. Whether you are just starting or looking for something robust, any one of these options will help.