What Exactly is Content Writing and Why Should You Care?

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January 20, 2020

It’s the year 2020, and everyone has a website now. Having a website used to be a big deal, and it used to be enough for boosting your business. That is no longer the case. The online world is too massive and specialized for a mere website to compete on its own. Now, your site must include excellent content writing for it to serve you well.

Admittedly, content writing doesn’t sound very exciting. It’s a pretty humdrum phrase that makes people underestimate its value. Which is why we are lobbying for a name change to “Kick-ass Word Crafting.” But until the world takes us up on that idea, we’re stuck with content writing.

What it lacks in name pizazz, content writing makes up for in unbelievable value. When done correctly, it will grow your business. Competent, professional content writing is the secret sauce of the internet, so if you don’t have it, you need it. If you do have it, make sure you keep it.

The content team at ALYKY has you covered for all your website word needs. If you’d like to hand this chore to our expert writers, give us a call, and we’ll get started.

What Is Content Writing, Anyway?

At its basic level, content writing means crafting the words that go on a website. That part is not complicated. But there are a lot of nuances and protocols that go into the job of writing content. And some people make distinctions between copywriting and content writing.

  • Copywriting for a website often refers to the static web pages:
  • Home Page
  • Landing Page
  • About Us
  • Services

This type of writing focuses on persuasion and convincing the audience they need your product or service. It is more geared toward marketing purposes and is perfect for website pages and other marketing collateral.

Content writing tends to refer to blog posts and social media posts. It aims to educate and entertain more than traditional copywriting does.

Most people, however, use the two terms interchangeably. It doesn’t matter which word you use, as long as you have the right type of content on the right page. Excellent, consistent content is critical to your website’s success and, by extension, your company’s success.

What Will Content Writing Achieve for You?

The scholar Hamza Yusuf said, "Don't ever diminish the power of words. Words move hearts, and hearts move limbs."
The words on your website can have that kind of power. With carefully-crafted content that matches your business brand and personality, you can move mountains for your company. Have you have been on the fence about adding blogs and other fresh content to your site? Consider these four critical things that good content can do for you.

1. Content tells your story.

Research is clear that the majority of consumers make purchasing decisions based on how much they trust the company. You cannot build up any trust if potential clients don’t know who you are. Whether it’s on static website pages or in blog posts, your site’s content tells a story to your audience.

Excellent content writing allows you to connect with potential customers and explain who you are. Including photos and a few personal tidbits can go a long way to building engagement and trust. Consumers want to know who you are, not just what your business does.

Somewhere on your website, be sure to include all of the following:

  • Pictures of yourself and staff
  • An “About Us” page that captures your personality and your passion
  • Your mission statement

For small businesses, in particular, high-quality content is crucial for sharing your story with the online world. You must have exceptional writing on your site to make this happen.

2. Consistent content boosts your rankings.

Google likes to keep it fresh. If you have a gorgeous website that you build and then never touch again, it won’t perform well. Search engines reward updated, consistent content. Since you don’t need to change your static website pages every week, this is where blog posts become critical.

Blogs provide the perfect avenue for offering new information, educational tips and tricks, or industry updates. Hiring an expert content writer to create consistent blog posts for your site is one of the best investments you can make. Within weeks, you will see higher rankings, lower bounce rates, and more consistent conversions. In short, excellent content writing can be a game-changer for your business.

3. You can leverage your blog content for other uses.

There’s no need to reinvent the wheel for each step of your marketing plan. When you commit to creating or outsourcing high-quality blog posts, you have an arsenal of content for other purposes. From one article, you can expand or shrink the amount of information to create:

  • Newsletters
  • Emails
  • Social media posts
  • E-books
  • Explainer videos

Your time is highly valuable, so make good use of it. Get those top-notch blog posts and then double dip as needed to offer other forms of useful content. There is no reason to waste time making duplicate materials if you have excellent content ready to use.

4. High-quality content attracts high-quality clients.

If you have ever worked with or talked to a business coach, one of the first things they will do is ask you to identify your ideal client. Few business owners, if any, decide that their ideal client is someone with very little money to spend. No way! You want to attract clients and customers who need you and who see the value in purchasing your product or service.

When you invest in excellent content writing for your website, you position yourself to draw in perfect clients. You will show up online as the expert and trustworthy company they need, and they will want to work with you.

How Do You Create Enough Great Content?

Consistent content writing is one of the toughest challenges for business owners. There can be a lot of obstacles in the way:

  • You don’t like writing.
  • You can’t decide what to write about each time.
  • You don’t want to spend time on it.
  • You don’t think you have anything to say.

The best way to get started on a blog for your website is to take a lesson from a particular little shoe company and just do it. Don’t overthink it when you are in the beginning stages. Consider what someone might type into a search engine when they are looking for what you offer. That’s your starting point!

If you sell specialty salts, you could begin with something as simple as What Are Specialty Salts? Write an article that answers that question for your potential customers, and you are on your way to having content. Easy, right?

And remember to think outside the box when it comes to your blog articles. Not every post has to be specific to your business. Quirky holidays can be an excellent kickoff to a fun blog as long as you get some keywords and at least one call to action in there. Have fun with it!

And of course, the simplest way to create perfect, consistent content is to hire a content writing team. The expert writers and strategists at ALYKY can create precisely what you need for your website. When you hand over this project, you will have the time you need to focus on your company’s success. Reach out today to get started.

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