Have you ever found yourself trying to figure out what all the fuss is about SEO content writing? Do you wonder if it is just another gimmick that doesn’t matter to your business? Well, the truth is that in a world filled with quick-fix schemes, SEO copywriting is the real deal. Hiring a professional web content copywriter is one of the most important decisions you can make for your website.

How can we say that with such unabashed confidence? It is because SEO copywriters are skilled at the type of writing that matters online. And that is the critical thing right there. There is actually a specific type of writing that matters to the internet and the search engines.

If the words on your website don’t make the search engines happy, then your site will not rank organically. You will find yourself continually spending valuable dollars on ads rather than just getting the words right.

If you already know that you are ready to hand over this critical piece of your marketing, the ALYKY team would love to chat with you. We can handle all the strategies for your site with our SEO copywriting services and more.

Does Google Really Prefer Professional SEO Copywriting to Normal Writing?

Bill Gates famously once said that “content is king.” But now it is more accurate to say that “excellent content is king.” Google wants excellent content.

Back in the olden days of the early 2000s, you could stuff keywords into your website and blog posts and call it good. Your site would rank, and you could move on with your day. But those days are long gone. Google and its brethren are smarter now. They want to reward quality content that is well-written and valuable to the user. And this is a good thing!

With its BERT update, Google ushered in the era of validating high-quality content. With more sophisticated nuances, the search engine rewards content that is excellent, effective, and well-suited to users.

Search engines seek out clues in your content that demonstrate your business or brand:

If the bots-that-be find your content to meet those criteria, your site is likely to achieve higher rankings in search engine results.

Google uses complex mathematical algorithms that gauge the effectiveness of your content, focusing on factors such as click-throughs and time spent viewing the page. The good news? Although the technology might sound complicated to many of us business owners, getting the right content is simple. You just need to find the best SEO copywriting service available.

So, how do you do that? How do you find the right SEO content writer to give your site the boost it deserves? So. Glad. You. Asked.

How to Find the Perfect Web Content Copywriter

seo copywriting

Now that you know how important it is to hire a great SEO copywriting service, let’s look at the best way to do that. It will take a little time to find the right fit, but it is so worth it.
There are a lot of fish in the sea. Be choosy. Many companies profess to have high-quality SEO copywriters. But many of them are actually terrible.

Some great places to look for your own freelance writer (instead of going through agencies like ours) are:

Keep in mind that when you choose to work directly with a freelance writer you are also directly responsible for keeping track of them, editing their work, educating them with algorithm changes and SEO best practices, and much more. For those of you that don't have a heavy content load, these resources are perfect. For others with a heavier content load, it might be best to work with agencies like ours so we can manage the writers, and you can focus on your business.

You must shop around and do your due diligence when choosing someone to be responsible for your content writing. Cast a wide net when you start looking, and then narrow down the choices by asking these questions:

Know Thy Website. And Thy Tone. And Thy Brand.

Before you get started with an excellent SEO copywriting firm, take some time to think about what you want to communicate on your website. Have a firm idea of your company’s tone, brand, and personality. You need to be able to explain this to the writers and strategists before they can write well for you. If you don't have a brand voice yet, ask if they can help define your brand voice as a service.  Here at ALYKY, we have helped many companies define their brand's voice.

Remember: an experienced SEO content writing expert can make everything on your website sound like you, just the way it should. In addition to writing for rankings, your team should be writing to attract, engage, and convert. 

Once someone gets to your site, the words and other content must be effective in converting potential customers into paying ones. But if the writer doesn’t know what your brand and tone and personality are, they can’t provide the right content for you. So get that nailed down.

Ask for Samples or Referrals

This tip can be a little tricky to navigate. Since content writers generally are ghostwriters, they usually aren’t free to name their clients as referrals. But they should at least have writing samples to show you. And they may have clients who have given permission to use them for recommendations, so always ask.

Time to Take the Plunge

Without consistent, high-performing content, your website is not serving you. It can’t. And without professional copywriting help, you will find yourself spinning your marketing wheels and wasting your budget on ads as you try to boost your site.

An investment in content writing for SEO purposes is worth every penny for many reasons:

Now that you’re ready to outsource this critical piece of your marketing, reach out to the team at ALYKY to get started. We are eager to help you and your business grow and thrive.

If you’ve gotten to a point where you understand what SEO is and why it matters, congratulations! If not, don’t worry. Whether you get the ins and outs of search engine optimization or not, there are some simple ways to tackle it. You will be able to keep your website rankings moving in the right direction. And one of the best methods is to utilize SEO Reddit strategies to gain backlinks and boost your site’s visibility.

Does that make you want to shut the whole thing down? Don’t do it. Reach out to the team at ALYKY for friendly support and expert guidance. We’ll have your site working for you in no time.

In the meantime, here are some tips and tricks to get you started with SEO Reddit strategies for your business.

What Is Reddit Again?

seo reddit

If you are not yet a Reddit user, it is time to become one. Reddit is one of the most popular sites in the world. It is sixth in the United States and has more users than Twitter.

Billed as the “front page of the internet,” Reddit is a gigantic collection of news articles, links, photos, and other content, broken down into thousands of subcategories. Users can post, share, and comment on the site. A little more than half of Reddit’s community is in the United States, and most are in the 18-34 age range.

There is a seemingly endless number of groups and categories, called subreddits. You can find something for everyone, which means you are likely to find a target audience for your business somewhere in there. For example, if you're into SEO Reddit has a ton of options.

And Tell Me About This Backlink Thing?

At their core, backlinks are straightforward. When one website’s content has a link to another site, that is a backlink. One of your digital marketing goals should be to have other reputable sites backlink to yours. Garnering backlinks from various websites has many benefits for you. You can:

When high-quality sites backlink to your website, Google views that as a vote for your popularity and trustworthiness. Building up backlinks in the right way is excellent for the health of your digital marketing strategy. And if you hop on the Reddit bandwagon correctly, you may see an excellent SEO increase for your website.

How to Use Reddit for SEO, Rankings, and Backlinks

So, with everything swirling around on Reddit, how do you use it to your advantage? With so many people and such large volumes of content, how can you make any inroads? The key is to move carefully and with intention. Follow these pro tips to see the best results.

1. Be Part of the SEO Reddit Community

To make Reddit work for you, you have to take the time to join in authentically. Do not jump on there and start promoting yourself. It will not end well. Anyone on Reddit can upvote or downvote content. And yes, that is precisely what it sounds like it is.

Spend time finding subreddits that fit your niche, your interests, and your expertise. Make sure you interact genuinely and thoughtfully as you build this online relationship. Offer advice when appropriate, ask questions, and share relevant content. It doesn’t happen instantaneously, but Reddit users will take notice.

2. Be Cautious with Your Content

It can be tempting to start posting and sharing everything you produce. Unfortunately, this doesn’t go over very well in the Reddit world. It looks like you are spamming everyone on the subreddit.

Spammy and salesy posts look like you are only there to gain backlinks. With that type of interaction, you are very likely to get downvotes, and that will never help you. Reddit can be powerful, but you have to be careful in how you harness that power.

There is a general Reddit 9:1 courtesy “rule.” That is, out of every ten things you post, only one should be your own content. And when you do post your stuff, make sure it is helpful and meets a need that you have seen in the group. Of course, you want your interactions to lead to traffic on your site. And you're eager for all the good things that come with an upswing in visitors. But that doesn’t mean you should make it obvious. Blend in. Be stealthy. And awesome.

3. Mine Reddit Groups for Content Inspiration

Once you find the subgroups that fit your niche (we obviously like the SEO Reddit groups), search for comments that indicate someone has a question or difficulty. Finding these nuggets can help you learn what problems your potential clients are having. Then you can build content on your site to address these issues. Some phrases and Reddit lingo to watch for:

Any of these phrases can help you zero in on topics that your target audience needs help with navigating. Instant content ideas for you!

4. Offer Video Content

This one is critical in gaining significant SEO from Reddit or any other source. Video is becoming an integral part of online marketing, and you can’t ignore it. It is worth the investment to create video content for your website and for sharing on social media.

Once you have a high-quality explainer video, it is a great piece to share on Reddit and other social media platforms. More than 90% of people who watch a video on their mobile device will share it. We all know that sharing is caring. And this particular type of sharing is gold for you as the business owner.

SEO Reddit Habits for the Win

When it comes to following and understanding everything in the SEO world, there is always more to learn. If that is something you enjoy, fantastic! Take these tips and run with them.

But if you are like most business owners, you’d rather not hear about SEO or keywords or backlinks ever again, thank you very much. If that describes you, then you’re in luck. ALYKY is the concierge digital strategy firm that you need on your team.

Our friendly staff of experts can handle everything from writing and editing to SEO and analytics. Reach out today to get started. We have you covered.

Back in the days when the internet was wild, you could rank your website by copying and pasting some words on the page. Long before Google was a thing, there were no rules for digital marketing. There certainly was not a scientific way to gauge the effectiveness of a website or web page. And you definitely didn’t wonder how to find the best SEO company for small business. There was no such thing as the best SEO companies because SEO companies didn't technically exist.

Over time and led by Google, search engines got better. Now they use complex algorithms to rank pages and sites. These big-brained creations are excellent at rewarding the just and punishing the cheaters.

You no longer can copy the same words over and over again and expect your site to do well. In the modern era, optimizing a web page’s searchability requires a whole lot of expertise to do well. So, along came the SEO specialists.

(more…)

So, are you starting to feel like you’ve got this SEO and keyword thing figured out for your WordPress website? Fantastic! How about that WordPress meta description and meta title? Do you feel awesome about how to write a meta description for your web pages?

Bueller? Bueller?

If the jump into anything meta makes you want to run from the room screaming, we understand. In digital marketing, it can often feel like as soon as you master one skill, a new one pops up as being important. Figuring out a WordPress meta description is one of those skills.

The strategy team at ALYKY is here to help. We can handle every part of your digital content planning and implementation. keep reading or reach out to Anna or Beth for immediate help.

What The Heck Are Meta Descriptions and Meta Titles?

wordpress meta description example

Meta titles and descriptions are pieces of your website’s overall SEO. They help you utilize the full power of search engine algorithms to make it super easy for potential clients to find you online. This optimization is crucial.

You’ve likely heard of search engine optimization and have been hard at work adding keywords to all your content. And now here come the meta things. Where and how do meta descriptions and meta titles fit in? We're glad you asked.

When you search for something online, the search engine (OK, let’s just say Google) gives you a list of results. This list has the not-so-clever name of “search engine results page,” or SERP. The first thing you see at the top of a particular result is the meta title. Also called a title tag, this should tell the searcher what they will find on that web page.

You will find the meta description below the title tag. This space should describe what the page is about, so the searcher can decide if they want to click on the link or not.

How Important Is My WordPress Meta Description?

Since it directly impacts the “to click or not to click” situation, your meta description matters a whole lot. Most of the time, it is the only thing a possible customer reads before deciding if they will take action and head to your site. Because of this, it has a make-or-break role in your digital marketing.

Your meta description is vital to your success. It is the key to pulling in potential clients and customers, and it will determine whether or not they click to read more.

WordPress meta descriptions are powerful. Think of them like the firm handshake and friendly face of long-ago in-person sales calls. When you take the time to create a thoughtful meta description, you give yourself a chance to catch a potential client’s attention.

Your website has one critical job: convince seekers to become buyers. But potential customers have to get to your site before they can become actual customers. And the meta description is one of the best ways to get them there.

As a bonus, search engines rank your site based in part on click-through rates. This means that the more people who click on your title because they love the description, the higher your site will rank.

How Do I Work on Meta Descriptions in WordPress?

To create meta descriptions in WordPress, you will need help. This help will come from an add-on or plugin program, the most popular of which is Yoast. Yoast is great if you're just beginning to use SEO plugins. However, we have noticed it can slow down your site. If you're up for more of an SEO challenge, we use RankMath instead. RankMath is far more robust then Yoast. A simple program like Yoast, however, allows you to add those crucial meta descriptions without too much confusion.

How Long Should a WordPress Meta Description Be and What Should it Say?

There is not a hard-and-fast length for a meta description. Technically, you can make it as long as you want, but Google tends to cut it off around the 150-160 character mark. This fact is why you often hear that a description should be about 155 characters. This is usually around 25 words.

You want it to convey the pertinent information quickly before a potential customer loses interest. Regardless of the total characters used, make it concise and on point.

When you’re ready to craft your perfect meta description, follow these four crucial tips.

1. Make your WordPress meta description actionable and active.

Think of your meta description as being almost like an ad. It needs to grab the attention of every possible customer and invite them to take action. Make your meta snippet as descriptive but concise as possible. Be sure to use an active voice and precise words to convey essential details that will encourage the searcher to click on your link.

It is also imperative that your meta description contains a strong call to action. To draw the reader’s attention and encourage them to click through to your site, try language such as:

2. Don’t forget the keywords.

If you have taken the time to research excellent keywords, use them! Although experts might argue about how necessary keywords are in a meta, no one will tell you that they are a bad idea. So get those keywords in there.

3. Make sure there is a content match.

Search engines will sniff out sites whose meta descriptions do not match the content on their website. If you don’t want your site to end up in proverbial Google Jail, don’t bait and switch. Your meta text must fit the content of the page it belongs to, or you are misleading the reader. No bueno.

4. Make it unique.

As with anything on your website, the meta content must be unique. Do not reuse meta text for multiple web pages. Duplicate content always backfires since search engines don’t like it. Your pages will not rank well if you do this. Truthfully, you are better off having no meta description than having a copied version. To paraphrase a relatively well-known international shoe company, Just Don’t Do It.

Let’s Get This Done

If you are so over this whole meta thing, reach out to ALYKY today to let us handle it for you. From blogs to web copy to meta titles and descriptions, we will have your web content in tip-top shape so that you don’t have to do a thing.

If you’re struggling with how to write a meta description for your WordPress site, Alyky can help.

Keyword research is one of the most important things you can do to help get your site ranked search engines. However, spending hundreds a month on the most robust keyword tools out there isn't always feasible. That's why we wanted to tell you all about the Keyword Shitter (yes, that's real) and other free keyword research tools so you can get the job done at no cost.

9 of Our Favorite Free Keyword Research Tools That You Can Use for Your Clients Sites

Without further ado and in no particular order, here are some great free resources for your keyword research journey.

Wordstream Keyword Tool

This one works well, and it allows you to target specific niches, grouping them into bunches of related keywords. It also then gives you further suggestions that you can develop a common theme around. The one drawback of the Wordstream tool (aside from the fact it's not called keyword shitter) is that you only get 30 searches before they want you to start ponying up the dough. Make those 30 searches count and you won't be disappointed.

Google Trends

While the Google Keyword Planner has some restrictions that aren't fun, Google Trends can give you some good insight into how search trends that are happening and how they change over time. Pop in your desired keyword, and you'll get the overall popularity of that keyword over the past year. In internet years, that's like 15 years worth of data.

The neatest thing about Google Trends is that you can get related queries from it. Therefore, once you have your seed word and you see all your trends for whatever 12 month period you want, you can then explore related searches, which can open your eyes to things you'd never think of. Sometimes, people search for some weird shit. Let's make that weird shit work for you!

Answer the Public

keyword shitter

Aside from the fact that their homepage video is creepy as heck, this is a robust tool. Think about it- how many times have you asked Google a specific question? For example, one I used just the other day was, "What is the best cat toy in the world?" I actually got answers! (For the record, my cat hated it, but whatever) The point is, a lot of your potential customers are asking common questions, looking for comparisons, and using similar searches.

When you enter a seed word (the word you are trying to rank), you'll get some questions that people ask about that keyword. You can then switch to propositions -- 'the best cat toy without feathers,' for example. This tool also does comparisons -- the best cat or dog toy on the market".

Finally, Answer the Public offers up alphabetical suggestions -- more Google autocomplete suggestions -- and related searches.

Keywords Everywhere

OMG! They're EVERYWHERE! No, literally. This tool is a Chrome extension that gives you the data as you go through your regular day. I don't know about you, but here at Alyky, we do thousands of searches every day. This nifty little extension adds Cost Per Click search volume and competition data to all your favorite, most often used websites.

Essentially, you're turning your everyday browsing into research without any additional effort. One important thing to consider is that the search volume data will not be as accurate as the data you're going to get from a paid search, but it will definitely give you jumping-off points. (If you use this and Keyword Shitter together, you'll get the search volume of all that autocomplete data. Nifty, huh?)

Wordtracker Scout

Here's another cool Chrome extension that creates a pretty word cloud of the results. Tap that extension on any page, and it will pull all the relevant keywords out of the copy. You can play around with other insights for keywords, including opportunity, searches, and competition. There are a few other data points in there too if you dig deeper. One of the best parts about this tool is that you can paste the data very neatly into a Google Sheet.

Google

OK, so this might sound like we're being condescending, but Google really is one of the best keyword research tools out there. Their autosuggest feature generates a bazillion number of keyword ideas. The "People also Ask" box is a goldmine.

All of those questions are ones that Google already knows people are asking. Your customers are actively looking for answers to these questions. The best part is, if you click on any one of those questions, you'll get a whole bunch more. You can keep doing this forever and ever, and you'll have an infinite list of the kinds of things that people are searching for.

Ubersuggest

keyword shitter

This one is a bit like those guys at the gym -- the ones who grunt and call attention to themselves every time they lift something heavy. Ubersuggest takes any keyword you want to give it and spits out a big, giant, unlimited list of alphabetized variations of your desired word. If you add a "+a" to it, you'll end up with just the keywords beginning with the letter A. We're still not 100% sure why you'd want to do that, but suppose that it could be used to help geotarget your keywords.

Google Keyword Planner

OK, so even though we shit on this one (see what we did there?) initially, it does still have a place in the keyword research game. You're going to need an AdWords account to use it, but that doesn't mean you need to pay for a damn thing to use it.

Despite the restrictions -- crappy accuracy, lack of actual keyword suggestions -- Google Keyword Planner does show you a bunch of really cool stats. Some of the things you can find include competition level (how others are using the word), the average number of monthly searches, the average cost per click, and a whole lot more. Synonyms and variations of the same make this a fun tool to play with.

Keyword Shitter

Last on our list and certainly not least. Yep, that's a real thing. We are not shitting you. (OK, we can admit it. This discovery has made us giggle for hours on end). While the actual name seems to be "keyword sheeter" we prefer what most people seem to call it, "keyword shitter."

This tool is probably our favorite one. It works by mining Google Autocomplete information, and it can literally shit out more than 30,000 keyword options after 30 minutes. Because it uses the autocomplete data, it does mean that this site does not offer in-depth analysis, trends, or give you any groupings. However, if you're looking for some immediate suggestions, this is one of our favorites.

Another thing we appreciate about keyword shitter is that there are no frills. When we're doing the mining of keyword research, we don't want a ton of ads, promos, or pop-ups. We want to get to work and look at data. Keyword shitter does this beautifully.

Bonus suggestion: Competitor Source Code

OK, so this one is not the most prolific keyword research tool, but it does let you see what high-level keywords your competition is using as they try (hopefully in vain) to rank organically. Install this as an extension in Chrome and then right-click on the site and View Page Source. Et voila.

The only thing to be aware of here is that your competition is (hopefully) not using the best keywords, and they might not have meta keywords enabled, which means that Google won't see them. This tool is a little hit and miss but can give you some good insight if you're willing to do some digging.

Don't Want To Bother With Keyword Research?

We don't blame you. Using these tools, especially our favorite "keyword shitter" will help you to see what you can find out about the words you need to use to level up in your SEO rankings. However, if you find yourself overwhelmed by the sheer amount of information you will discover, drop us a line.  This is a cakewalk for us and we dare to say we enjoy it.

Google recently announced a significant core algorithm update that they are referring to as, "BERT" and here at ALYKY, we're giving a bunch of high-fives. Why the high-fives? Because we've been writing content the way BERT says we're supposed to for years. And that means, as long we're your content firm, you're in a good spot. So what is Bert all about? Let's dive in.

BERT is a Big Deal

Google BERT Update is Definitive Proof That Having High-Quality Content Matters 1

 

While Google updates its algorithms many times throughout the year- most of those updates are small. We watch them all, of course, and will save announcing them for updates just like BERT, PANDA, or MEDIC (that one hurt the medical community especially hard).

The BERT update will have the biggest effect of search queries where context matters. Here's what Google said,

"These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT can help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like "for" and "to" matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you."

What Exactly Does BERT Do To SEO?

In geek speak, BERT stands for, "Bidirectional Encoder Representations from Transformers." In ordinary people speak, BERT is a processing algorithm that helps with deep and contextual learning. It helps a machine take context into account when people are putting in their search queries.

Previously, Google would take the keyword from a search query and put those words in a virtual "bag" of sorts and pick out what it deemed as the most important words.

One example from Google's announcement: Say you enter the search phrase, "can you get medicine for someone pharmacy?"

The old algorithm picked out "medicine" and "pharmacy" and returned local results under the assumption you are looking for a nearby drugstore.

Google's new algorithm notices "for someone" and determines you're looking for information about whether you're allowed to pick up someone else's prescription for them.

Much better, yes?

How Will BERT Affect Your Online Presence?

Google BERT Update is Definitive Proof That Having High-Quality Content Matters 2

From Googles Dawn Anderson, "it won't help websites that are poorly written." If you haven't updated the content of your website or if it's poorly written, you're going to drop in rankings and lose traffic.

Again, Dawn from Google emphasized that this update is colossal when she said, "Huge… It's like a quantum leap huge."

How To Protect Your Website From BERT

If you have always followed these practices, well done. You're safe. However, if you haven't, here are a few things you can do (immediately too):

  1. Check the targeted keywords each page is trying to rank for and make that a complete sentence.
  2. Add that context back in (don't overdo it).
  3. Rewrite the content for that page around the new key phrase.
  4. Check all pages for grammatical errors, typos, and syntax issues.

Don't forget; we offer full website audits and services (white label too!) to fix any issues we see. If you read this blog and decide you need a website audit- mention this blog for 10% off any new order. 

To order your audit please email us at beth@alyky.com.

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