There is a ton of content out there on the Internet. What can you do to get yours to stand out? The trick is to write engaging content for your readers. It’s easy to whip up a blog post, throw in some keywords, and call it a day. However, this isn’t going to create the …
In botany, evergreen plants are considered to remain fresh and functional for more than one growing season. As climates change, evergreen plants stay green for longer periods of time than other plants. I know you’re probably wondering what plants have to do with marketing. Keep reading to find out. What is Evergreen Content? Just like …
What is Evergreen Content and Why Does it Matter for Your Business? Read More »
Everyone knows organic is better, right? The same is true of the traffic you drive to your website. Learning how to drive traffic to your site organically can save a large chunk of your marketing budget for more effective processes. A lot of little details go into your website, so pulling organic, unpaid traffic to …
How to Drive Traffic to Your Website Without Paying for Ads Read More »
Some people in the digital marketing industry have sounded the death knell for ebooks recently. But respectfully, they are wrong. Ebooks, or electronic books, are a valuable tool in your marketing tool chest. They just need that extra special thing that all content needs, and if you lean in real close, I’ll let you in …
It’s the year 2020, and everyone has a website now. Having a website used to be a big deal, and it used to be enough for boosting your business. That is no longer the case. The online world is too massive and specialized for a mere website to compete on its own. Now, your site …
What Exactly is Content Writing and Why Should You Care? Read More »
Have you ever found yourself trying to figure out what all the fuss is about SEO content writing? Do you wonder if it is just another gimmick that doesn’t matter to your business? Well, the truth is that in a world filled with quick-fix schemes, SEO copywriting is the real deal. Hiring a professional web …
The Importance of SEO Copywriting and How to Find Good SEO Copywriters Read More »
It’s possible that you didn’t go into business, hoping that you could spend time thinking about font sizes. Maybe. There’s a chance that you have not yet called a board meeting to discuss the best font size for email marketing. As it turns out, however, font selection in your marketing materials is quite important. After …
Is There a Best Font Size for Email Marketing? Yes, yes there is. Read More »
For most organizations, getting the sales and marketing departments on the same page can be a struggle. Each department is its own unique beast. (Managers are nodding their heads right now.) There should be a seamless relationship between the materials created to generate leads, and the people who use those leads to make sales. However, …
Seven Types of High-Converting Sales Enablement Content Read More »
Google recently announced a significant core algorithm update that they are referring to as, “BERT” and here at ALYKY, we’re giving a bunch of high-fives. Why the high-fives? Because we’ve been writing content the way BERT says we’re supposed to for years. And that means, as long we’re your content firm, you’re in a good …
Google BERT Update is Definitive Proof That Having High-Quality Content Matters Read More »
Anyone who owns a small business knows that a blog is critical for boosting their online presence. It isn’t negotiable. The problem is that most small business owners aren’t in love with the idea of writing. But with this fail-proof blog post outline, you can set yourself up for success. Keep in mind that when …
How to Write a Blog with Our Tried-and-True Blog Post Outline Read More »