There is a ton of content out there on the Internet. What can you do to get yours to stand out? The trick is to write engaging content for your readers. It’s easy to whip up a blog post, throw in some keywords, and call it a day. However, this isn’t going to create the […]...

Evergreen (EV) content refers to blogs or pages that are continually relevant and stays "fresh" for readers over a long period of time. Unlike news articles or seasonal pieces, which can quickly become outdated, EV content remains useful and interesting to readers years after its publication. Key ch...

Everyone knows organic is better, right? The same is true of the traffic you drive to your website. Learning how to drive traffic to your site organically can save a large chunk of your marketing budget for more effective processes. A lot of little details go into your website, so pulling organic, u...

Some people in the digital marketing industry have sounded the death knell for ebooks recently. But respectfully, they are wrong. Ebooks, or electronic books, are a valuable tool in your marketing tool chest. They just need that extra special thing that all content needs, and if you lean in real clo...

It’s the year 2020, and everyone has a website now. Having a website used to be a big deal, and it used to be enough for boosting your business. That is no longer the case. The online world is too massive and specialized for a mere website to compete on its own. Now, your site […]...

Have you ever found yourself trying to figure out what all the fuss is about SEO content writing? Do you wonder if it is just another gimmick that doesn’t matter to your business? Well, the truth is that in a world filled with quick-fix schemes, SEO copywriting is the real deal. Hiring a professio...

It’s possible that you didn’t go into business, hoping that you could spend time thinking about font sizes. Maybe. There’s a chance that you have not yet called a board meeting to discuss the best font size for email marketing. As it turns out, however, font selection in your marketing materia...

For most organizations, getting the sales and marketing departments on the same page can be a struggle. Each department is its own unique beast. (Managers are nodding their heads right now.) There should be a seamless relationship between the materials created to generate leads, and the people who u...

Google recently announced a significant core algorithm update that they are referring to as, "BERT" and here at ALYKY, we're giving a bunch of high-fives. Why the high-fives? Because we've been writing content the way BERT says we're supposed to for years. And that means, as long we're your content ...

Anyone who owns a small business knows that a blog is critical for boosting their online presence. It isn’t negotiable. The problem is that most small business owners aren’t in love with the idea of writing. But with this fail-proof blog post outline, you can set yourself up for success. Keep in...