Content

everygreen content

What is Evergreen Content and Why Does it Matter for Your Business?

In botany, evergreen plants are considered to remain fresh and functional for more than one growing season. As climates change, evergreen plants stay green for longer periods of time than other plants. I know you’re probably wondering what plants have to do with marketing. Keep reading to find out.  What is Evergreen Content? Just like …

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SEO copywriting

The Importance of SEO Copywriting and How to Find Good SEO Copywriters

Have you ever found yourself trying to figure out what all the fuss is about SEO content writing? Do you wonder if it is just another gimmick that doesn’t matter to your business? Well, the truth is that in a world filled with quick-fix schemes, SEO copywriting is the real deal. Hiring a professional web …

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Best Font Size for Email Marketing

Is There a Best Font Size for Email Marketing? Yes, yes there is.

It’s possible that you didn’t go into business, hoping that you could spend time thinking about font sizes. Maybe. There’s a chance that you have not yet called a board meeting to discuss the best font size for email marketing. As it turns out, however, font selection in your marketing materials is quite important. After …

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Sales Enablement Content

Seven Types of High-Converting Sales Enablement Content

For most organizations, getting the sales and marketing departments on the same page can be a struggle. Each department is its own unique beast. (Managers are nodding their heads right now.) There should be a seamless relationship between the materials created to generate leads, and the people who use those leads to make sales. However, …

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BERT

Google BERT Update is Definitive Proof That Having High-Quality Content Matters

Google recently announced a significant core algorithm update that they are referring to as, “BERT” and here at ALYKY, we’re giving a bunch of high-fives. Why the high-fives? Because we’ve been writing content the way BERT says we’re supposed to for years. And that means, as long we’re your content firm, you’re in a good …

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