Anyone who owns a small business knows that a blog is critical for boosting their online presence. It isn’t negotiable. The problem is that most small business owners aren’t in love with the idea of writing. But with this fail-proof blog post outline, you can set yourself up for success.
Keep in mind that when it comes to having content on your site, something is better than nothing. But, why put in the effort just to achieve mediocrity? Use our outline to get a start on building your own great content.
And if you decide you’re ready to hand over this task, reach out to Alyky. Then you can get back to running your business.
Create Your Content With Our Perfect Blog Post Outline
Your blog posts have two jobs:
- Boost your website’s search engine optimization (SEO) so that you rank high and show up on the first search engine results page (SERP.)
- Turn website visitors into paying clients.
To make this happen, you need your blogs to follow a specific format. Search engines have precise requirements for ranking content, so it is crucial to work with those in mind. We have been in this business for 15 combined years- and want to share what our tried and true blog post outline is.
1. Use a Precise Title That Gets To the Point.
You need Google to know what your post is about so that it can match it to the appropriate search queries. Make sure your title clearly states the intent of the article. Consider using these high-ranking title options:
- How To Titles - “How to Open a Bottle of Wine with a Fancy Bottle Opener”
- Numbered Lists - “Top Five Delicious Wines Under $20”
- Alliteration - “Wonderful Wines for Winners”
- Quick Guide - “Quick Guide to Pet-Friendly Wineries”
2. Use Multiple Headings and Plenty of White Space.
Remember that your blog post is not an academic essay. It needs to draw readers in visually, or they will leave right away. You have about eight seconds of a reader’s attention, on average, before they decide if they will stay or go. That is not a long attention span. You must grab the website visitor quickly.
Breaking up long chunks of text with headings or lists helps the reader’s brain to follow and stay connected. Bulleted lists and short paragraphs help create white space that allows your reader to focus. Space between paragraphs keeps the eye moving along, engaging the reader.
And don’t be afraid of one line of text all by itself. That works, too.
3. Use Images - legal ones.
Blog posts must have photos included throughout the article. You can’t leave this part out. But be careful with this. Many business owners have found themselves in legal hot water when they Google something and grab an image to use on their website.
Be sure you only use photos that you own the rights to, such as your product photography. Or consider using royalty-free sites such as Unsplash. The last thing you need is a lawsuit over images on your small business’ website.
4. Include a Call to Action.
Remember the two jobs of a blog post from the beginning of this article? No? That’s ok, we’ve already covered the short attention span issue, so we understand. Here’s a recap.
Blogs should make you show up in searches and, of utmost importance, turn visitors into buyers.
But for that to happen, you have to invite them to take some sort of action on your website. Do you want your visitors to sign up for an email list? Call you? Start shopping? You have to tell them what to do!
Every blog post should include at least one call to action (CTA) in which you lead your site visitor to take the next step. This is how you convert them into paying clients and customers. Do not skip this part of your blog.
5. Hire an Expert.
Truthfully, this might be the only step you need when it comes to having consistent blogs on your website. If you hate writing or don’t even want to mess with a blog post outline, or do just don't have the time for it, don’t do it. When you outsource your content writing needs, you free up valuable time to focus on the parts of your business that you love.
The content strategy team at ALYKY can take this job off your plate. We will craft and execute an excellent content plan for you so your business can soar.