Small Business Website Design: How to Do It Yourself
Elisabeth RumleyAlthough the Internet has changed and is a standard, everyday utility for most, entrepreneurs still struggle to set up their websites. Small business website design doesn’t need to feel flashy,…
How to Write Engaging Content That Converts
There is a ton of content out there on the Internet. What can you do to get yours to stand out? The trick is to write engaging content for your…
Website Features: What are Most Important to Users?
How often has a company introduced its new website features that only left users scratching their heads? Rather than guess what the next big thing is, why not ask consumers?…
What is Evergreen Content?
In botany, evergreen plants are considered to remain fresh and functional for more than one growing season. As climates change, evergreen plants stay green for longer periods of time than…
SEO vs. SEM: What’s the Best Option During COVID-19?
Now, more than ever, businesses are left scrambling trying to decide what to cut out of the budget- and what not to. With COVID-19 essentially closing the world down, many…
The Surprising and Powerful Value of Email Marketing
In business, the primary goal is to grow and profit. It’s important to leverage every marketing resource at your disposal and figure out which ones give you the best Return…
How to Write a Blog with Our Tried-and-True Blog Post Outline
Anyone who owns a small business knows that a blog is critical for boosting their online presence. It isn’t negotiable. The problem is that most small business owners aren’t in…
9 Accounting Blog Topics with 3 Blog Writing Tips
Running an accounting business is hard -- all those numbers! (We're writers. We're gonna leave the mathing to you.) No matter how difficult it seems on a day to day…
Why is Blogging Important? 6 Reasons Why Your Business Must Be Blogging
If you own a business, you are probably trying to do all the things. Everywhere you turn in business training or conferences, you hear about what your business must have…
Top 6 Ways to Include Value-Added Content on Your Website
It may seem simple to sit at your laptop and create content that shows how awesome you are. And it is simple. Type it out and add it to your…