Running an accounting business is hard -- all those numbers! (We're writers. We're gonna leave the mathing to you.) No matter how difficult it seems on a day to day basis, you still need to keep the new clients coming in. Thankfully, one of the things that we do here at AlYKY helps you rise in the Google rankings, so clients looking for your services will see you before all the others. That's why we've done the dirty work for you and come up with nine accounting blog topics you can write about.
For a thorough explanation about the importance of a blog, check out this post. for now we'll keep it brief. One of the ways SEO (Search Engine Optimization) works is that new content gets indexed by Google, and the more often you update your blog, the more content you can get indexed, the more often you pop up in your prospective client's Google searches.
Additionally, blogs are a great way to give a ton of educational value to your clients. And when it comes to accounting, we all could use a little more education.
Whether you do the writing or your assistent does- the important thing is that it gets done. So fire up that laptop and get ready.
If your invoice terms are too far out, you're disrupting your cash flow, and potentially alienating your customers. Out of sight is out of mind. When you're just starting, it can be challenging to know what terms to set to get paid on time. Ideally, you want to get paid immediately after providing your services. Giving small business clients some suggestions on how best to set these terms will make those same businesses trust your advice, and lead them to hire your firm over others.
There are several options for the different account software suites. Give your potential clients your top suggestions -- thereby making your job easier at the end of the year. Detailing why they're your top choices for accounting software will help your clients wade through the many options available.
There are all kinds of things that you can offer as a free download for your clients to use in their day-to-day business dealings. Items your clients need to save for their end of the year taxes, invoicing forms, payroll forms, and more.
Accounting has its own language, and not everyone speaks it -- a language you happen to speak fluently. Take ten of the most commonly used accounting jargon and explain them to the layperson.
Everyone knows tax law varies from state to state, and some of the laws can be a little confusing. Keep an eye out for what kinds of problems your clients are having and create blog posts that will help navigate some common issues.
Like the glossary entry above, these are terms that are sometimes used interchangeably, but they're not the same thing. Tackling some of the basics -- such as the difference between cash flow and profit -- can take the guesswork out of your client's business.
Budgeting and forecasting are essential tools that help you stay on track, and increase your profits year over year. Explaining how to budget well, and accurately, will help your clients as well.
An audit by the IRS can be a small business nightmare. Preparing for one can not only consume a client's whole world; it can also take a lot of time. Offering tips to get through and to triumph when facing an adversary that big can come is one of the more valuable accounting blog topics on this list.
Documentation is a fundamental step, and vitally important in the day to day functioning of any small business. Outlining some of the missteps you've seen in your client's paperwork -- without outing the clients of course -- will help others avoid those same errors.
Now we've covered our nine accounting blog topics, how exactly do you write a blog that not only gets read but converts?
It's one thing to write and publish a blog post, but it's more important that your potential clients are actually reading your posts. There are a few things that you can do to make sure that your blog posts are being shared, retweeted, and bookmarked. Engagement isn't something you can force or buy. It needs to be grown organically, just like a vegetable garden.
The first thing you need to do to make sure people interact with your posts is to know who you're talking to. You need to strike the right tone -- using jargon without explaining it has the potential to go over your reader's heads, but talking down to them will turn them off. Knowing your audience will also help you to understand what their pain points are, and know how to help solve those problems.
Make sure your posts are easy to read. People don't have long attention spans these days, so they tend to tune out at the sight of a vast, unbroken block of text. Break up your posts with graphics, brief paragraphs, and sentences of differing lengths. Make sure you read your posts out loud before you publish them so you can hear the cadence of your words and ensure that everything sounds right. You can also use tools like Grammarly to make sure that everything is correct!
The best way our team has found to engage our audience is to ask for feedback. Don't be scared to ask what people think. Encourage them to comment, share photos, and talk about their personal experiences with whatever problem you're addressing in your post. Ask clients to allow you to profile them on your blog, creating a brief case study of their business. Share your posts on your business's Facebook page and ask people for their feedback and interaction.
Finally, if this all seems like too much to handle on top of your day-to-day business, give the team at Alyky a call, and we'll set you up with an excellent, affordable package for your content needs.